4/1/2024 0 Comments Helvetica vs helvetica nowHe truly believes the release of Helvetica Now is about “allowing a modern audience to see Helvetica for the first time”.įirst designed in the 50s by Max Miedinger and Eduard Hoffman, the typeface existed in a variety of forms including metal, film and protodigital, before it was completely redrawn for the digital era in the form of Neue Helvetica. If you’re wondering what the hell that means, or why anyone even cares, Charles’ insight and passion for typography is capable of convincing even the most cynical of critics. Over the past few decades, its optical sizing, among other design practicalities, has been called into question by type buffs and graphic designers alike. ![]() In this time, concerns have been raised regarding its inability to perform well at technological heights. Long cemented as the “most famous and widely used typeface in all of typographic history”, it has now been over 35 years since Helvetica’s last redesign in 1982. “It was always a question of when.” Released today, the typeface updates the classic Helvetica, first developed in 1957, for today’s users. ![]() “For people who appreciate Helvetica on a deep level, the why around Helvetica Now is a no-brainer,” says Charles Nix, type director of Monotype and lead designer on the new typeface Helvetica Now.
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